Branding

Your brand is your distinction in the marketplace. Activated Growth’s experts partner with you to define, refine and bring your brand story to life.

First, we bring our belief that a successful brand is much more than an artsy logo or clever tagline. Today’s consumers expect an authentic and meaningful relationship with a brand.

Then, we study your brand’s history, attributes, appeal, perceptions and opportunities and how the brand brings value to the market. From there, we establish an identity and voice to consistently integrate it into every customer touchpoint. Partner with us for the entire strategic process or just some of it.

Our Branding Services

Brand Strategy and Development

research and analysis, competitive assessment, brand positioning, identifying key differentiators, target audience segmentation, brand strategies

Brand Identity Development

designing visual elements that represent the brand – logos, colors, typography, imagery, collateral, assets

Mission/Vision/Values/Pillars

identifying purpose and direction, vision and mission statement development, outlining brand aspirations, identifying and developing core values

Brand Standards and Guidelines

establishing guidelines across channels and mediums, defining specifications for logo usage, color palettes, typography and visual elements, providing clear instructions and examples

Brand Promise

internal insight sessions, competitive analysis, articulating your unique value proposition

Logo Design

conceptualizing and designing a distinctive logo, iterating and refining logo concepts, full suite of logo variations and various file formats

Brand Story

target audience identification, outlining storytelling elements, narrative development, alignment with key messaging and positioning strategies

Tagline Development

internal insight sessions, competitive analysis, identifying strategic directions, tagline concept development, iterations and refinement, tagline market search

Brand Attributes

internal insight sessions, defining characteristics and personality traits, establishing tone of voice, ensuring consistency

Brand Assets

business cards, letterhead, branded templates, marketing materials, packaging designs, digital assets

See Our Work

Systainable

Reimagining sustainability with smart, strategic, audience-centered company branding and content development.

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George Dental Group

Delivering a radiant website with a smile.

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Ready to

elevate

your business?

Let’s make it happen. Whether it’s refining one aspect or tackling your entire strategy, our mission is clear: activate your growth!

Let’s Talk